How is Madison Reed hair color different than other at-home and salon brands?

Madison Reed hair color is designed to provide you with sophisticated salon color. Our shades are pre-mixed to give gray coverage with beautiful, complex tonal color and superior condition and shine. Our hair color is also the first Smart 8-free hair color—free of ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide. We are committed to offering salon-quality natural-looking hair color with ingredients you can feel good about.