What is Prime for Perfection?

Prime for Perfection is the essential pre-color prep step for perfect hair color. It works as a primer for your hair, removing excess buildup that causes color to look dull or too dark. Prime for Perfection is formulated without ammonia, bleach, peroxide, parabens, phthalates and gluten. Our gentle hair-loving formula creates a smooth base so your hair can optimally receive new color for hair that looks and feels healthier, fresh, and downright fabulous.