Our Color Quiz recommendations use a careful algorithm built off of colorist knowledge to match you with the best possible shade based on the information you entered. The primary reasons you may not see the shade you are looking for are:
- Permanent hair color cannot lighten permanent hair color. If you have previously color-treated hair, we only recommend using permanent color in a similar or darker shade. If you are interested in adding lightness to your color-treated hair, we recommend our Light Works product.
- Our best matches are designed for providing subtle shifts to your current hair color. If you are looking for something more dramatic, we recommend speaking with one of our licensed professional colorists via phone or live chat for a recommendation.
Hours of operation are:
Monday-Friday, 6am-6pm PT
Saturday & Sunday, 8am-5pm PT
To connect with someone via live chat during these hours, simply click the "Help" icon in the lower right hand corner of this page and enter your question.