Why are you marketing this product for men and why are you saying this product is "designed for men"?

This product is being marketed to men because overwhelmingly, women want full gray coverage.  In fact, we have improved our line through the years to improve gray coverage for women given the overwhelming demand for full gray coverage.  Men on the other hand, don't usually want full gray coverage and seek something that reduces, but doesn't eliminate the gray.  That is why this product, which does not offer full gray coverage, is being marketed to men.